Friday, July 22, 2005

The Open Champion.

Tiger was in command, truly a great victory at the British Open. He has the greatest focus of any player on tour, focus that is essential to win the Open.

Nike, however nearly spoiled the moment by running a truly demeaning and tacky commercial where they superposed the toddler Tiger's head on his
adult body in scenes of his earlier triumph at the Open. Yuck.

This contest was won by a man, against other great men of golf - it wasn't won by a toddler. Tiger conducts himself as a man, not an enfante terrible, or some childish savant. Save that kind of marketing for the other sports, where it is much more appropriate.

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